Simply put, staging prepares a home for a quick and profitable sale in today's competitive real estate market. Staging helps buyers see themselves in a home by highlighting the property's best features, downplaying potential shortcomings, and clearly defining the purpose of each room. Professional home stagers help the seller eliminate clutter, edit and rearrange furniture, enhance curb appeal, and make cosmetic improvements. Stagers utilize the owner's existing furniture and décor when possible, but new items are often brought in to show a home to its best advantage.